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What we're learning, building, and thinking about. Articles on web performance, SEO, content strategy, and marketing for industrial and technical businesses.
April 28, 2026
Off-the-shelf builders ship templates. Purpose-built sites ship structure designed around your customer. The difference shows up on load time, mobile experience, search visibility, and conversion.
April 27, 2026
AI search readiness is not a buzzword. It is three specific technical choices: crawler permissions, structured data, and an llms.txt file. Here is what each one does and why it matters now.